As 2023 comes to a close, and the festive season has dawned upon us, it’s time to dust off the New Year's marketing ideas folder. Grab a hold of all the rich marketing campaigns it has to offer.
The only issue is that many tried-and-tested festive marketing campaigns can come off a little cliché, or over-done.
This list will show you some more creative ideas and strategies you can use this holiday season to improve your marketing campaigns.
Quick summary of ideas
Send customised New Year emails with limited-time offers and discounts.
Create a New Year-themed challenge, giveaway, or hashtag for social media.
Host a Livestream event or a themed New Year party. Invite influencers to create buzz.
Launch a new product or an additional feature to attract new customers.
Cater to holiday impulse purchases to drive more sales during the New Year week.
Send customised emails
As the festive season approaches, getting a New Year’s email marketing campaign up and running is essential. This is a simple exercise, but if done wrong, most customers simply scroll past the email.
Personalised emails have time and time again proven to have a higher click-through rate (CTR) than emails that don’t.
Add your customer’s name for some extra personalization.
Make sure you’re targeting your audience and their intent when writing the email.
Send it before New Year’s, since people’s inboxes will be flooded with New Year’s Emails on New Year's Day.
Create a festive-themed call-to-action button.
If you’re running a New Year’s sale, don’t forget to mention and link to it.
If your email open rates have been low all year, it might be your subject line. Make it catchy, make it short and make it relevant.
Celebrate the New Year with Captivating Captions
As the New Year approaches, infusing your social media strategy with captivating captions becomes a powerful way to connect with your audience.
Craft a New Year caption that resonates with the anticipation of fresh beginnings. Consider adding in elements of reflection, gratitude, and optimism, capturing the essence of the journey ahead.
Tailor the tone to align with your brand personality — whether it's a touch of humor, heartfelt sincerity, or a bit of good old inspiration.
Encourage your audience to share their aspirations and moments of significance, fostering a two-way conversation.
Timing is crucial; share your New Year posts during the days leading up to the celebration to capture the heightened festive spirit.
By celebrating the New Year with thoughtful captions, you not only engage your audience but also contribute to the shared excitement as everyone embarks on a new chapter together.
Create a New Year-Themed Challenge
Creating a new challenge will get your followers involved and compel them to engage with your content and brand.
One of the best social media platforms to start these sorts of challenges is TikTok. It seems every week there seems to be a new trend - a health trend is always good for the New Year, New You vibe, plus you're keeping it personal.
There are many other types of social media contests you can create with a New Year’s twist. Some social media contest ideas include:
Caption this contest
Viral dance contest
Best quote contest
Host a Livestream Event
Livestream events seem to have become the norm on many larger social media channels.
Making something interesting to your target audience. Make it relevant and add in a bit of pizazz for fun!
Use New Year-Themed Hashtags
“#NewYearNewMe” has over 2 million posts on Instagram. It’s also a hashtag that you can use to promote a fun contest. You can ask your followers to take a photo of themselves, write a funny New Year's resolution in the caption space, and use the hashtag, ”#NewYearNewMe" for example.
If you’re looking for more relevant hashtags to use, hashtag generator tools like this one .
Don’t Forget Traditional Festive Marketing
Publishing creative social media and marketing content is a great way to get more engagement and conversions, but don’t forget traditional festive marketing.
If you own a brick-and-mortar shop, try adding festive decorations and have festive sales to make the most of Christmas and New Year shopping.
Last year in the United States alone, people spent between $942-$960 billion during the holiday season. An overall increase of 8% over the previous year.
It would likely be even more this year. To capitalise on this increase in spending, traditional holiday sales, themed ads/campaigns, and some decorations can do wonders for your business, whether it be online or physical.
Launch a New Product or Service for the New Year
One of the most popular New Year's marketing ideas for businesses is to launch new products or services at the start of the New Year.
A great New Year marketing idea would need heavy marketing campaigns throughout December, eventually leading to the product launch at midnight on New Year’s Eve.
You can even offer a discount for the first customers to sweeten the deal.
Offer a Limited-Time Discount to Increase New Year Sales
Even if you’re not launching a new product, having a limited-period New Year’s Day discount on your products is a great idea.
While your holidays and sales may have just ended, there may be customers who are waiting for better bargains. This is the perfect time to give those customers a shot at buying your products or services.
Give out discount coupons or codes online to your customers during the sale. This can also help increase brand loyalty.
Launch a Post New Year Sale
Sales will always decrease during the post-holiday lull in January, only slightly picking up as Valentine's Day rears its love-struck head.
To soften the blow, you can always offer post-New Year’s sales. These sales are a great way to get rid of any stock leftover from the holiday sales. It could also be a great way to possibly attract customers who were curious during the festive season but didn’t want to pay the full price.
For example, Booking.com came up with a 20% discount offer for the 2020 holiday season, and they continued it well into 2021 to incentivise their prospects to book hotels and flights with them.
If you have tried something that worked well in the past or if you would like help and support with your New Years marketing, get in touch by clicking here