You’ve heard of Search Engine Optimisation (SEO) and know that it’s essential for ensuring your website ranks as high as possible on search engine results. The higher content appears on Search Engine Results Pages (SERPs), the more visitors it will attract and the more people your brand will be able to reach.
How can you use social media to boost SEO?
While social media isn’t a ranking factor for search engines and won’t directly help your rankings, the benefits of social media do feed into SEO. So, if you’re looking to improve your SEO, it’s also essential to invest time and effort into social media.
By being active on social media and posting valuable content that your audience wants to see and engage with, you can attract more traffic to your website and get your brand in front of thousands of new potential customers.
Social Media Profile SEO
Having a social media presence is vital as most potential customers will either find you through social media or check out your profile(s) there. Ensuring that these are curated, consistent and contain all the information a potential customer could need is essential.
Did you know that social media profiles appear on Search Engine Results Pages? Having keywords included in your social media profiles is fundamental to optimising them for search. For example, if you are a company that sells women’s sportswear, having the words ‘women’s sportswear’ included on your profile is crucial.
Share Your Content on Social Media
Sharing your content on social media is an excellent idea. Social media offers a much wider audience than brands get from simply posting content on their website and not sharing it anywhere else.
The more people who see your content on social media and visit and engage with your website to learn more, the better it signals to search engines that your content is relevant.
Increase Opportunities to Gain Backlinks
High-quality backlinks have a hugely significant influence on search engine rankings. Sharing your content on social media increases how many people will see it, increasing your chances of gaining backlinks.
Backlinks are a strong signal to search engines that people find content on your website valuable. These links will help your site rank higher as search engines deem your site as beneficial for users.
Things often change regarding SEO and social media, and it’s essential to stay ahead of the curve. If you’d like to discuss your SEO and using social media as part of your strategy, our team are ready to help. Click here to get in touch.
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